Pastors, we need to talk.
First, let me start by saying that I love the Church. I love creating resources and working with churches in a one-on-one environment. However, there’s something that has been bothering me that I need to address.
It’s what I like to call the good enough mentality and it’s something that I see on a daily basis. Let me first make the disclaimer that this doesn’t apply to every church. Also, this isn’t so much a rebuke, but rather an invitation to transform your thinking.
When it comes to all things media and digital, there seems to be this understanding within the church that it is okay to use subpar work because it is good enough. However, that could not be further from the truth. If you present people with a subpar experience in media and digital, they will expect a subpar experience in everything that you do.
Have you ever tried to order something from a bad website? I know I have. If a company’s website is outdated or too difficult to use, my view of the company goes down and I don’t order from them.
We’ve all experienced this as consumers trying to purchase products, but for some reason we think that it is different when it comes to the church. We expect people to give us the benefit of the doubt, because after all our experience is good enough.
Something Is Not Better Than Nothing
For many churches, part of the problem is that they try to spread themselves too thin. Instead of doing a few things well, they try to do everything which results in them not doing any of them well. I run across churches everyday that are on Facebook, Twitter, Instagram, and Snapchat, but they aren’t succeeding at any of them.
They have Facebook auto posting to Twitter. Instagram hasn’t been posted to in 43 days and their snaps just don’t make any sense. Instead of having something on all of these platforms, they should instead just focus on Facebook. Once Facebook is running smoothly, then you can think about using a different platform. Until then, having nothing will always be better than a subpar experience.
Before you start using the next platform or try to implement an app, audit what you are currently doing online. If it isn’t providing an excellent experience, focus on what you currently have first.
Excellence In All Things
“Then this Daniel became distinguished above all the other presidents and satraps, because an excellent spirit was in him. And the king planned to set him over the whole kingdom.” Daniel 6:3
God and the world both honor excellence. When we do things with excellence, God is praised, and people are reached.
I hear over and over again that the reason why churches aren’t doing things with excellence is because they can’t afford to. I can understand this logic to a point, but with a caveat. I’ve rarely seen a church skimp on their building even if they were small without a huge budget.
Your budget will always go to what you value. When you begin to truly value media and digital, you will begin to spend money on those things.
Even then, you don’t need a huge budget to do these things well. You just have to put in the effort. There are tons of free and cheap resources available to help take your web presence and Sunday morning experience to the next level.
We can all do better. And if we want to reach people with the Gospel, we must do better.