Instagram is hands down my favorite social media platform that we use for Church Media Source. I have used it personally for years, but struggled to figure out how to use it as an organization. Since Instagram released its Stories feature, I’ve been able to be a lot more creative and consistent with our Instagram strategy. The biggest social media wins your church will experience will be because of storytelling. Here are a few tips on how to leverage and create Instagram Stories for your church.
- Find Your Voice
When using any social media platform as an organization you have to find your voice. Posting as your church is going to have to feel different than your personal account, but it also needs to have a personal touch. For some, it may feel natural to turn the front facing camera on and start talking as your organization. However, for others, that may make you feel uncomfortable or even seem out of place, depending on your church’s culture.
The team over at Buffer, wrote a great article about how to find your voice and tone on social media. It’s pretty in-depth and is a great starting point for your church.
- Have An Action Step
Instagram is one of the few social media platforms that is still truly social. I have a love/hate relationship with Instagram because it makes creating action steps more difficult. But, it isn’t impossible! You will, however, need to change what you consider to be an action step. Since you can not drop a clickable link inside of a Story (unless you’re a verified account), you will need to encourage people to send you a direct message instead.
Don’t expect everyone to respond, but for those that do, it allows you to have a one-on-one conversation where you can find out more about their needs and direct them to the proper next step. One of the reasons that I love this is that you now have the ability to follow up with this person. If you were simply sharing a link for people to click on, you would never know if someone was interested if they simply clicked without telling you.
- Break It Down
One of my favorite ways to create Stories on Instagram is to tell a story with video and then break it down with pictures. Your videos in Stories can be up to 15 seconds long each. Take this time to share about your last weekend’s worship gathering, a Bible verse, or a promo. Then, break it down further with 3-5 picture entries that are overlayed with text.
I just did this on our Church Media Source Instagram on Saturday. We launched some changes to our website so I recorded a quick video that showed me scrolling down the homepage. Then, I followed it up with individual pictures that highlighted each change that was made. At the end, I included the action step asking what people thought about it. It resulted in the most responded to Story that we’ve ever posted.
P.S. I would love it if you followed Church Media Source on Instagram.